Automotive Services
SEO
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3 Pieces of content
Monthly analytics review
Mid-Month strategy Review
Onsite content optimization
Google Analytics conversion setup
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Update and Maintain:
3 Main Data Providers Business Listings
The Top 60 Directory Listing
Hours of Operations on all Digital Platforms*
*Includes updating holiday and special hours
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Update and Maintain:
3 Main Data Providers Business Listings
The Top 60 Directory Listing
Hours of Operations on all Digital Platforms*
*Includes updating holiday and special hours
Create and update two Google posts monthly
New store photos updated on GMB (first month) and once every six months afterward
One video of the dealership at sign-up, and one new video every six months posted to GMB, social media, and YouTube Channel
Quarterly analytics review
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Four pages of Fixed Ops related SEO content
Custom service specials landing page
Pages are updated and maintained monthly
Marketing Advertising
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One to four custom built email creatives
Data cleaning and deployment
Google Analytics conversion setup
Email analytics review
Consider bundling Local SEO with Email blast
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Create and maintain:
Google My Business ads
Waze ads
Places on Maps (Apple Maps ads)
Review analytics
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Various Ad Types Available:
Facebook conquest ads to website
Facebook retargeting ads to website
Facebook conquest ads to lead form
Facebook retargeting ads to lead form
Spanish ads available
Custom audiences available
Review attribution conversions monthly
Creative
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20 professionally shot and edited still images
Two (30 – 40 second) product videos
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Create two (30-40 second) videos
Choose from:
Product “How-to” video
Digital Retail Video
Show off Inventory video
“Welcome to our Store” video
Uploaded and optimized to website, YouTube, Social, and GMB
Integrate videos into website SEO efforts
Price point may vary depending on travel, shot list, and location
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Tired of paying 3rd party production rates for canned OEM video content? EMS will customize your OTT videos with local content and dealer generated offers.
Contact us for more details!
Management
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Build photography and short video libraries of local client content
20 posts to Instagram and Facebook (Twitter if requested)
Post client events as requested
Create custom story highlight buttons on Instagram
Highlight staff/customer engagement on posts
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Respond to all comments on managed social platforms
Respond to all reviews on reputation platforms
Local chat management
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Work within website provider’s dealer dashboard
Home page functionality review
Monthly specials updated for sales and service
VDP and SRP design, layout, and plug-in feedback
Outbound buttons with hyperlinks tested
Custom landing pages buildout
Staff photos and “About Us” page customized
Bi-Monthly complete website audit
Build out Google Analytics conversion goals
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Cross reference DMS inventory counts provided by dealer, with website inventory
Report back to dealer bi-monthly on inventory missing photos, pricing, or “Coming Soon” place holder discrepancies
Work with your inventory photo provider to ensure photos are being updated in a timely fashion
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Verify syndication is updated and functioning properly
Streamline 3rd party syndication and eliminate any unnecessary costs or old feeds
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Review OEM guidelines
Strategize with client budget allocation to ensure 100% co-op absorption
Collect all co-op eligible support documentation from 3rd parties
Submit documentation to co-op
Track, appeal, submit missing documentation in upcoming days, weeks, and month
Report back to client monthly or quarterly
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Navigate 3rd party platforms on client’s behalf, to ensure services provide a profitable and accurate ROI
Includes: 3rd party listing providers, ad word providers, 3rd party plug-ins, service schedulers, CRM providers, and website provider
Meet with 3rd party support personnel monthly to review prior months and strategize upcoming months
Streamline all client requested communications from providers directly to EMS
Consolidate lead sources in CRM to provide accurate reporting
Remove old email templates and tasks
Provide snapshot month-end report of lead sources to client
Audits
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Bi-monthly online comparison of dealer’s inventory vs. nearest competitors
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Bi-monthly online review of client’s inventory listings on 3rd party providers
10 vehicles of choice bi-monthly
Page rank comparison of client’s inventory vs. similar competitor listings
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Monthly review of Google Analytics, CRM performance, 3rd party attribution reporting, data mining performance, phone opportunity data, and sales data
BDC
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Initial setup includes:
Create customized phone scripts based off the client’s OEM standards and follow up cadence
Train BDC on how to use the CRM and scheduling tool
Work with client to establish a bonus structure for BDC agents
Build call schedule
Weekly support includes:
Review BDC managers daily/weekly workflows to ensure they have enough calls in their pipelines
Build profiled OEM call manifests for the BDC to follow up
Weekly team process and moral review
CRM scheduler support – updates to personnel schedules
Manage provider communications 24/7
Review and report overall BDC lead performance at the OEM and dealer level requirements
Dispensary Services
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Included with service
3 Pieces of content
Monthly analytics review
Mid-Month strategy Review
Onsite content optimization
$1495
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Update and Maintain:
3 Main Data Providers Business Listings
The Top 60 Directory Listing
Hours of Operations on all Digital Platforms
Produce 2 Google Posts Monthly
$395
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Included with service:
Complete build out of all requested pages including Initial SEO Content, Creative Copy, and Plug-ins
Create and post Onsite Monthly Specials
Google Analytics Monthly Review
Inquire for pricing
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Included with service:
3 Custom built email creatives
Data Cleaning and Deployment
Google Analytics conversion setup
Email analytics review
Price
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Included with service:
Specials creative
Product creative
Upload and maintain content on display monitors onsite*
$795
*Pricing may vary per active display
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Included with service:
Design, order, and install signage based off customers request
Create and maintain streaming content
Inquire for pricing
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Included with service:
Set-up GA goals and segments for users
Monthly online conversion review
$595
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Included with service:
Clean and profitable database
Set-up and deploy automated trigger campaigns
Monthly online conversion review
Inquire for pricing
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Included with service:
Review existing vendor programs and price points
Negotiate better rates off results
Maintain WeedMaps & Leafly Listings
$395
Dispensary Services
-
Included with service
3 Pieces of content
Monthly analytics review
Mid-Month strategy Review
Onsite content optimization
$1495
-
Update and Maintain:
3 Main Data Providers Business Listings
The Top 60 Directory Listing
Hours of Operations on all Digital Platforms
Produce 2 Google Posts Monthly
$395
-
Included with service:
Complete build out of all requested pages including Initial SEO Content, Creative Copy, and Plug-ins
Create and post Onsite Monthly Specials
Google Analytics Monthly Review
Inquire for pricing
-
Included with service:
3 Custom built email creatives
Data Cleaning and Deployment
Google Analytics conversion setup
Email analytics review
Price
-
Included with service:
Specials creative
Product creative
Upload and maintain content on display monitors onsite*
$795
*Pricing may vary per active display
-
Included with service:
Design, order, and install signage based off customers request
Create and maintain streaming content
Inquire for pricing
-
Included with service:
Set-up GA goals and segments for users
Monthly online conversion review
$595
-
Included with service:
Clean and profitable database
Set-up and deploy automated trigger campaigns
Monthly online conversion review
Inquire for pricing
-
Included with service:
Review existing vendor programs and price points
Negotiate better rates off results
Maintain WeedMaps & Leafly Listings
$395